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Top performing companies and massage therapy

Abe Alpert | July 28, 2009

Successful companies like Google don’t get that way by accident. Even in these difficult times, the company thrives. Why? They think outside of the box. They throw  most  conventional thinking out the window. They always ask how they can improve what they are doing.  Of course, unlike most companies, their employees are highly motivated and very creative. Fortune magazine ranked them as the number 1 company to work for. It was no surprise to hear that all their employees can receive massage as a job benefit, right at their  facilities.

 Google’s Massage therapists are treated with the kind of respect not often afforded in the “real” world, working no more than 12 hours a week. Contrast  that with Massage Envy’s sweatshop- like conditions and meager wages that take advantage of under-trained and undereducated recent “graduates”. I bring this up because Massage Envy does a lot of the “massage” business  but they don’t really provide  much steak, just the sizzle. So, it is not really massage you receive and, therefore, it is more a luxury then a real benefit to your health. Don’t take my word for it…….here is what others think! The Massage Envy ?  or this spa site.

 At Google, the therapists are well trained and represent what massage is really all about. Does the company you work for provide massage for employees?  No? Well maybe they ought to think about it, think outside the box!

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Benefits of Massage, Finding a local Massage Therapist, Uncategorized
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alta loma, do-it-yourselfers, finding a massage therapist, health tips, legitimate massage therapists, massage envy, massage therapist in rancho cucamonga, ontario, physical therapy, rubbed the wrong way, upland, workouts
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Deep tissue massage- the matrix (red or blue pill?)

Abe Alpert | June 23, 2009

Man up, okay? Women, too. Do you really want deep tissue massage? It’s not a challenge. Most people just want immediate relief of pain. Nothing wrong with that, but if you want optimum performance, or to resolve long standing issues, we are going to have to dig down deeper. Now, that does not mean that I believe in no pain, no gain,only that nothing comes without effort and dedication. Take Kobe Bryant, for example. Love him or hate him, no one would say he did not fully commit himself to the highest levels of achievement. If you work with me, you can be assured I will deliver.  Perhaps you would prefer the busty blond Swedish girl or hunky beef cake. Sure, I understand, but, to me, sports injury or medical massage is not about that. The difference is, one indulges, temporarily, some fantasy; the other can make a  meaningful Improvement in your health, both in terms of quantity and quality of your life.

Over the years, I have literally given thousands of massages. When I’m working with a new client, being experienced, I will quickly  zoom in to locate a problem. Maybe, It’s a sore tendon near the elbow, or a spasm in the calf, or a small tear on the trapezius.  It could be anything. The client will say, “can you feel that?” Yes, sure I felt it. New clients are often surprised by the pains they “feel” with just a bit of prompting from a proficient therapist, we both then agree there is a problem. Massage is, at it’s best, an interactive therapy, it is not something I do to you, like paint your house.

 Here is the typical situation. Most of these body problems can be found near the surface, but the kicker is this, often, I feel other abnormalities deeper into fascia, of  which the client is unaware . At times, if I add some pressure to the spot, they might say “Whats that?” Other times, the person may sense something is off, but they don’t know what it is, or they are entirely unaware. So, now, I may perceive a situation that my client does not realize exists. So, is there a problem? Moreover, how do I go about working on it? 

Have you ever seen the Matrix movie;  the part about the red and blue pill? Well, it’s a metaphor for being conscious. Do you want to wake up,to your dream? The red pill is real, deep tissue massage; the blue is the blond babe or handsome hunk surface, simply fantasy fluff,  The Matrix scene.

Over the years, I have observed that the deeper the problem, literally, the more internalized it becomes, and the less the patient or client is aware of a problem ever existing in the first place.Essentially, the problem and the person merge together, now  it becomes difficult to separate the person from their “problem”.The original problem, left unresolved, creates new problems, which are just adaptations  that    come about to resolve  the original problem.  Each new adaptation creates another imbalance, which your body will try, yet again, to resolve by adaptation.  Eventually, you run out of adaptations, now you’re a hurting pup and you want some help with the pain.

 So, you’re just getting older?Yeah, I hear that bull all the time. Work on this stuff now and reap the benefits of a fully functional body, or wait, until you can’t take the pain any more. Get real….massage.  For an appointment contact

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Finding a local Massage Therapist, Sports and Injuries
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deep tissue, massage, massage therapist in rancho cucamonga, no pain no gain, pain, physical therapy, rancho cucamonga, upland
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Midlife comebacks and the weekend warrior

Abe Alpert | June 6, 2009

Time to get real. If you have been a couch potato for a while, some things have changed. If you’re planning on making a comeback, there are a few things that you will probably want to know.

You can lose up to 80% of your conditioning by taking just two weeks off of your regular exercise routine. That is, if you have a regular routine. You are going to want to take a gradual approach, and, in doing so,` you will get back up to speed in no time.

Chances are, if you have been off for a while, several changes have occurred in your body.Your muscle mass will be considerably smaller. Your muscles may have shortened and lost flexibility. Muscles, tendons, and other structures will have begun to adhere together, restricting your body movements. Your posture is not as upright. Maybe, you have gained a few pounds. Because you have not used your muscles vigorously, they have accumulated waste products and are not as efficient. Your wind is less, which you notice once you start to push yourself.

Now for the plug. This is a perfect time for you to start getting regular Massage. Massage will get you  back up and running faster, and with less discomfort. In fact, many individuals try to make a comeback and fail, because the transition back to fitness is just too much of a struggle. Massage can make this a much easier route. You want back, don’t you? I want you feeling good again.

However, you have some folks who are betting against you. Every gym that signs up  new members knows that most of them won’t be taking advantage of their membership benefits.  They know you will probably make a good two- week effort, if that much, and give up.That works fine for the gym, because they know they can oversell memberships and make a fortune while you sit at home.   You see, the idea of being healthy is not the same as actually being healthy. I want you to succeed. We can do it!

So, do you agree?

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Benefits of Massage, Sports and Injuries
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getting back in shape, health tips, massage, massage questions, massage therapist in rancho cucamonga, no pain no gain, physical therapy, rancho cucamonga, upland, weekend warrior, workouts
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Stretching Basics… bend don’t break!

Abe Alpert | June 3, 2009

Nobody enjoys stretching; we’d rather just compete. However, that’s one big reason athletes get hurt. Afterward, the rehab can take a long time, and any athlete will tell you it is frustrating  not being out there competing. So, a few pointers on stretching.

  • Before you stretch, warm your muscles up…..If you’re at home, take a warm shower. If you’re at the gym, do the  activity you planned, only do it at 1/2 to 3/4 speed. Do this without any contact. So take a few layups, short jumpers if you’re hooping for example. The key is to do the activity slowly; this allows for blood to get into those muscles. When they are warm, they are less likely to tear or perform poorly, which might lead to an injury.
  • Once the muscles are warmed up, it is time to stretch.  Be sure to “hold” your stretch for a minute or so. Count to Sixty, otherwise you probably won’t stretch the muscle long enough.  Do this for each muscle group involved. Also, no bouncing, hold the muscle in a sustained stretch. Focus on how the muscle feels and on your breath. This will help the stretch and get you focused and ready to play.
  • Stretch the muscles used in the activity, focus on the ones that give you trouble.
  • Whatever your game, go out and perform.
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Massage and Health tips, Sports and Injuries
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chiropractic, getting back in shape, health tips, massage therapist in rancho cucamonga, no pain no gain, pain, physical therapy, Rancho Cucamonga athletes, take care of yourself, upland, weekend warrior, workouts
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Be flexible like Gumby, like Bob Hayes

Abe Alpert | June 2, 2009

bob-heyesDuring my Massage training, we would regularly volunteer at sporting events.  One time, we were at a track event with some heavy hitting corporations, like Exxon.  Anyway, you could see these middle-aged executives competing, but one stood out; he seemed to be simply floating above the track. Later, I found out the athlete was Bob Hayes, ex- Olympian, ex- Dallas cowboy wide receiver.  The difference between Bob and the other athletes was stark. The other guys seemed to be struggling, taking short, choppy strides while Bob took long, smooth, seemingly effortless strides. He easily destroyed his competition. Not only were his legs more flexible, but, also, his hips, shoulders and neck. He was so relaxed

The difference was flexibility. Keep that in mind when you want to cut corners and skip your stretching. Now the original Gumby

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Massage and Health tips, Sports and Injuries, Uncategorized
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alta loma, chiropractic, maintenance, massage therapist in rancho cucamonga, no pain no gain, pain, physical therapy, take care of yourself, upland, weekend warrior, workouts
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Massage Touch a luxury?

Abe Alpert |

In many circles,  Massage is viewed as a luxury. Being touched feels good, for most of us, but we could live without it, right? Well, as it turns out, no.

Even as late as 1915, in hospitals and orphanages, a mysterious illness was running rampant. Infants were dying at rates between 90%-99% within the first year of  being admitted. Those who managed to survive were left permanently damaged.  Their bones did not grow properly, they were underweight, uncoordinated, and had compromised immune systems.. All these symptoms, and more, were associated with physical starvation.  Oddly, these infants were not starved at all, At least, not for food.

As it turned out, the Hospitals, in their ultimate wisdom,  reflecting on the best science of the time, decided that, because of the importance of  maintaining a germ- free environment, the babies would be handled only as much as necessary. As a consequence of this forward thinking, babies  died, with great frequency.  The disease was properly named “Merasmus” which meant a “wasting away”.  This touch deprivation looked exactly like physical starvation. There was an immediate, drastic improvement, once nurses and other caregivers handled and played with the infants.

So, maybe you believe we have advanced past that primitive stage of understanding the importance of touch. I have my doubts. Take, for example, our children. Teachers are no longer allowed to hug the children in some schools. So, do you think this practice “protects” our children? Read what Lenore Iskenazy has to say on Free-Range-Kids in an article entitled “school devises drastic solution”.

The need for touch does not just disappear as we age.There exists another hidden killer………..Stress, literally, will shorten your life.  Unlike animals who can experience stress and move on, humans have trouble turning the stress switch off. The longer the stress button remains on, the shorter your life.  Massage can turn that switch off. More on stress later. Touch a luxury? You bet your life! Here is some independent research.

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Benefits of Massage, Do-It-Yourself Massage Instruction in Rancho Cucamonga, Massage Issues, Uncategorized
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health tips, learning massage, maintenance, massage concerns, massage therapist in rancho cucamonga, physical therapy, stressful events, take care of yourself, upland
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